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Apple Podcasts Enhances Search into International Territory

August 25, 2020 by paul

Received an email from Apple Podcasts outlining their latest enhancement for podcasts. It appears they are adding foreign language support so that you can search for podcasts in a different region of the world. At least that’s what I think this enhancement allows.

I looked up the word Danish word “hjerne” (“brain” in English) in the US Apple Podcasts app and found many shows in Danish.

Since I never searched for shows in a foreign language before, I can’t tell you if this is the update they are referring to or not. If you know, let me know in the comments.

Otherwise, here’s their email:

*****

Dear Podcast Creator,

We’d like to share some updates that help improve the experience for your listeners on Apple Podcasts and make it easier to manage your content.

Search Enhancements: International Expansion

Today on Apple Podcasts listeners can now discover shows and episodes by searching audio in 10 more languages in addition to English:

Danish
Dutch
French
German
Japanese
Korean
Norwegian
Russian
Spanish
Swedish

With this enhancement, listeners can easily search for and find shows by title, topic, guest, host, and more with just a few taps.

Moreover, we are expanding host and guest images across show and episode pages for a subset of shows in French, German, Japanese, Russian, and Spanish, making it easier to find related content to help fans dive deeper into the listening experience.

These features are routinely added to more shows. To prepare your show for eligibility: Sign in to Podcasts Connect to review and accept the latest Terms of Service if needed. Identify the appropriate language in the show RSS feed.
If your show page already displays a Hosts & Guests section and you’d like to update or add images, contact us.

*****

There you have it. Hope this helps.

Filed Under: Grow, Optimize Tagged With: Apple podcasts international expansion

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